Consumers and Stuff

October 1, 2011

Its a commercial.  Yes I think you should watch it for one reason (hint: its not because I think you need Norton). More after the break.

“…what are you without your stuff?  Better yet, without your stuff, who are you?”  I know the stuff they’re talking about is specifically on-your-harddrive-stuff, but isn’t this a perfect expression of the consumer’s mindset?

The way I see it, we don’t do to get stuff (or experiences or useful tools or, or, or), we do do to justify our identity and purpose.  Apple realized it (why do you think everything Apple is sexy right now?).  Every commercial plays on it.  The question is, when are you going to stop capitulating to it and find a base for your being that doesn’t always have to be justified by your performance?


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